Anthony Shaw is the driving force behind the creative direction of Shaw's. As founder and Creative Director, he shapes the brand’s product range from concept through to final execution, ensuring each piece reflects the values the brand was built on: quality, balance, and thoughtful design.

His approach draws from both classic and modern clothing, blending timeless silhouettes with a contemporary point of view. He has a particular appreciation for relaxed tailoring, clean lines, and subtle detailing, often introducing a considered pop of colour to bring character to a collection.

For Anthony, good design is about proportion, fabric, and feel. The goal is always the same: to create pieces that feel elevated yet effortless, and that earn their place in a wardrobe over time.

Kelly Shaw leads Shaw's with clarity, focus, and energy, underpinned by an operationally driven mindset. With a background in finance and operations, she brings structure and discipline to the brand, constantly pushing for better; better fabrics, better construction, better feel. Her approach is exacting and uncompromising; quality is everything, and every detail matters. The result is products that feel as considered as they look, exceptional in both design and execution.

Working closely across the creative process, Kelly plays a key role in bringing each collection to market. Her influence is particularly evident in the brand’s approach to women’s tailoring, where she has helped pioneer a direction that feels confident, expressive, and accessible. She is passionate about ensuring Shaw’s pieces can be appreciated and worn by everyone.

Drawn to bold patterns, strong colour, and statement details, Kelly balances creativity with commercial awareness. Her vision continues to push the brand forward, championing individuality while staying true to Shaw’s core values of quality and considered design.

Ashley White brings extensive tailoring experience to Shaw's, shaped by working closely with a wide range of clients across both menswear and womenswear. His understanding of fit comes from real, varied body types and individual preferences, allowing him to approach each garment with flexibility and precision.
Having worked with a broad spectrum of fabrics, from structured worsteds to softer linens and blends, he understands how different cloths behave and how they should be cut, constructed, and finished. This hands-on experience ensures every piece not only looks right on the hanger, but feels considered and balanced when worn.

As Product and Operations Director, Ashley takes ideas and inspiration and guides them through the full manufacturing process. He works closely with sourcing factories and production partners, ensuring quality, consistency, and attention to detail at every stage. His role bridges creative vision and execution, turning concepts into finished pieces ready for market.

Ashley also leads Shaw’s made to measure tailoring division, overseeing both the travelling service and studio spaces in London. For him, tailoring is personal. It’s about fit, precision, and creating garments that feel considered and individual.
His focus is simple: make it properly, make it well, and make it last.