Privacy Policy | Shaw's Clothing Company

Last updated: October 2026

1 IMPORTANT INFORMATION AND WHO WE ARE

Shaw's Clothing Company LLP registered company number OC45789 registered office 1st Floor 314 Regents Park Road, Finchley, London, England, N3 2LT operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). The Services are powered by Shopify, which enables us to provide the Services to you. For the purposes of UK and EU data protection law, Shaw's Clothing Company LLP registered company number OC45789 registered office 1st Floor 314 Regents Park Road, Finchley, London, England, N3 2LT (referred to as "Shaw's Clothing", "we", "us" or "our") is the data controller of the personal information collected through the Services and is registered with the UK Information Commissioner's Office ICO Registration Number: ZC022587. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

2 THE DATA WE COLLECT ABOUT YOU

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
- Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies; for more information about how we use cookies and how you can manage your choices, please see our Cookie Policy at [link to Cookie Policy]. We will only use non-essential cookies and similar technologies with your prior consent, in line with UK Privacy and Electronic Communications Regulations (PECR).
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

3 HOW WE USE YOUR PERSONAL INFORMATION

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
- Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfil your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customised shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services. We rely on the performance of our contract with you as the main legal basis for this processing, and on our legitimate interests to improve and tailor the Services.
- Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services. We rely on your consent for marketing to new customers and on our legitimate interests (including the "soft opt-in" for existing customers under PECR) for marketing related to similar products or services you have bought from us. You can withdraw your consent or opt out of marketing at any time, as described below.
- Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else. We rely on our legitimate interests in keeping our business, customers and Services secure as the legal basis for this processing.
- Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you. We rely on the performance of our contract with you (where the communication relates to your orders or your account) and on our legitimate interests in running our business and responding to enquiries as the legal bases for this processing. We may use WhatsApp to communicate with you using the telephone number you provide to us, including in relation to your orders, deliveries, appointments, made-to-measure services and customer enquiries.
- Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies. We rely on compliance with our legal obligations as the legal basis for this processing.
Profiling and Automated Decision-Making
We (and/or Shopify acting on our behalf) may use your personal information to create profiles about you, for example based on your purchases, browsing history and preferences, in order to provide personalised product recommendations and targeted advertising and to improve your shopping experience. We do not make decisions about you that are based solely on automated processing which produce legal effects concerning you or similarly significantly affect you. Profiling may, however, be used to personalise the content and offers you see. You have the right to object at any time to profiling that is used for direct marketing purposes, and, where applicable under UK GDPR and EU GDPR (Article 22), the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

4 DISCLOSURES OF YOUR PERSONAL DATA

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
5 RELATIONSHIP WITH SHOPIFY
The Services are hosted by Shopify, which helps us provide the technical platform for our online store. When we use Shopify to host our store and process orders, Shopify generally acts as our data processor and processes personal information on our behalf in order to provide the Services to you (for example, to host the website, process payments and support order fulfilment). In these cases, Shaw's Clothing is the data controller and you should contact us using the details below to exercise your data protection rights in relation to this processing. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. For these enhanced features, broader analytics across Shopify's merchant network, and Shopify's own fraud prevention and security tools, Shopify may act as an independent data controller and will be responsible for that processing of your personal information, including for responding to your requests to exercise your rights in relation to that processing. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy. Depending on where you live, you may exercise certain rights with respect to your personal information via the Shopify Privacy Portal at https://privacy.shopify.com/en.

6 THIRD PARTY WEBSITES AND LINKS

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

7 CHILDREN AND YOUNG PERSONS

7.1 Age of Clients
Our services and products are generally intended for individuals aged 18 and over. However, we may provide services and products to clients aged 16 or 17 in certain circumstances.
7.2 Personal Data of Clients Aged 16–17
If you are aged 16 or 17, you may provide your own consent for us to collect and use your personal data in connection with our services.
We may collect and process the following categories of personal data:
identification details (such as name);
contact information (such as email address and telephone number);
measurements and fitting information;
order and transaction details; and
correspondence relating to your order.
This information is used solely for the purposes of:
providing bespoke tailoring services;
managing fittings and appointments;
communicating with you regarding your order; and
maintaining appropriate business and legal records.
7.3 Lawful Basis
Where we provide services directly to clients aged 16 or 17, our lawful basis for processing personal data will typically be:
performance of a contract; and/or
legitimate interests, namely the operation and administration of our tailoring business.
7.4 Special Category Data
We do not intentionally collect or process special category data such as information relating to health, racial or ethnic origin, or religious beliefs in the course of providing our services or products.
However, certain measurements or fitting requirements may, in limited circumstances, indirectly reveal sensitive information for example, information relating to a medical condition or physical characteristics.
Where this occurs:
we limit the collection of such information to what is strictly necessary;
we treat such data with enhanced confidentiality and security; and
we process it only for the purpose of delivering the requested tailoring services.
7.5 Data Retention
We retain personal data relating to clients aged 16 or 17 only for as long as necessary to fulfil the purposes for which it was collected, including:
the completion of orders and associated services;
the management of any follow-up alterations or enquiries; and
compliance with legal, accounting, and regulatory obligations.
In general order and client records are retained for 7 years to comply with legal and tax requirements. Measurement and fitting records may be retained for a reasonable period to facilitate repeat orders or alterations, unless you request their deletion.
Where personal data is no longer required, it will be securely deleted or anonymised.
7.6 Additional Safeguards
We recognise that individuals under 18 may require additional protections. Accordingly:
we only collect personal data that is necessary and proportionate for the services requested;
we do not use personal data relating to clients under 18 for direct marketing or profiling without clear justification;
we present privacy information in a clear and accessible manner; and
we implement appropriate technical and organisational measures to safeguard such data.

7.7 Parental or Guardian Involvement
In certain circumstances, particularly for higher-value or bespoke orders, we may require or request the involvement or confirmation of a parent or guardian before proceeding.
We reserve the right to decline to provide services to individuals under the age of 18 without such involvement where we consider it appropriate.
7.8 Queries
If you are under 18 and have any questions about how we use your personal data, you may contact us directly. A parent or guardian may also contact us on your behalf using the details set out in this Privacy Policy.

8 LEGITIMATE INTERESTS

In certain circumstances, we process personal data on the basis of our legitimate interests, in accordance with Article 6(1)(f) of the UK General Data Protection Regulation.
8.1 Our Legitimate Interests
Our legitimate interests include:
operating and managing our ready to wear business and bespoke tailoring business;
maintaining client relationships and service history;
ensuring continuity of service, including repeat orders and alterations;
protecting our business from financial risk for example, managing orders and payments; and
improving the quality and consistency of our services.
8.2 Necessity of Processing
We consider the processing of personal data including measurements, contact details, and order history to be necessary in order to:
create, produce, and deliver bespoke garments;
communicate effectively with clients; and
maintain accurate records for business and legal purposes.
Without this processing, we would not be able to provide our services in a reliable or commercially viable manner.
8.3 Balancing Test
We have carefully considered the impact of our processing activities on our clients' rights and freedoms, including where clients are aged 16 or 17.
We consider that our legitimate interests are not overridden because:
we only collect personal data that is relevant and limited to what is necessary;
our processing aligns with client expectations in the context of bespoke tailoring services;
we do not use personal data in ways that are unexpected, intrusive, or disproportionate;
we apply additional safeguards where clients are under 18; and
clients retain full rights in relation to their personal data, including the right to object to processing based on legitimate interests.
8.4 Right to Object
You have the right to object to processing carried out on the basis of our legitimate interests. If you wish to do so, please contact us using the details set out in this Privacy Policy.
8 SECURITY AND RETENTION OF YOUR INFORMATION
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
We retain your personal information only for as long as we reasonably need it for the purposes described in this Privacy Policy and in line with our legal and regulatory obligations. As a guide: account and customer data is kept for the duration of your relationship with us and for7 years thereafter to comply with legal and contractual obligations; transaction records are kept for 7 years following the relevant transaction for accounting and legal compliance purposes; marketing data is kept until you withdraw your consent or otherwise opt out of receiving marketing from us; fraud and security logs are typically kept for 12 months or as required by applicable law. All personal data is reviewed periodically and deleted or anonymised when it is no longer necessary for the purposes for which it was collected. Specific retention periods may vary depending on the type of data and the context, and Shaw's Clothing maintains an internal data retention schedule which we apply to the personal information we hold.

9 YOUR RIGHTS AND CHOICES

All users have certain rights in relation to their personal information. These rights are not absolute, may apply only in certain circumstances and, in some cases, we may decline your request as permitted by law.
• Right to Access / Know. You may have a right to request access to personal information that we hold about you.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability. You may have a right to receive a copy of the personal information we hold about you in a structured, commonly used and machine-readable format and to request that we transfer it to a third party, but only where we process that information by automated means and on the basis of your consent or where it is necessary for the performance of a contract with you. This right does not apply to personal information we process on the basis of our legitimate interests or to comply with a legal obligation.
• Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
Where we communicate with you by WhatsApp, you may ask us to stop contacting you through this channel at any time by notifying us directly. This will not prevent us from sending essential communications relating to your orders or services where necessary.
If you reside in the United Kingdom or the European Economic Area, and subject to exceptions and limitations provided by local law, including the UK GDPR and EU GDPR (as applicable), you may exercise the following rights in addition to the rights outlined above:
Objection to Processing. If you reside in the UK or EEA, you may have the right to ask us to stop processing your personal information in certain circumstances, including where we process it on the basis of our legitimate interests for example, for direct marketing purposes.
Restriction of Processing. If you reside in the UK or EEA, you may have the right to request that we restrict our processing of your personal information in certain circumstances, for example while we consider a request to correct it.
Withdrawal of Consent. Where we rely on consent to process your personal information for example, for certain types of marketing, you have the right to withdraw this consent at any time. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.
Right to Lodge a Complaint with a Supervisory Authority. If you reside in the UK or EEA, you have the right to lodge a complaint with a data protection supervisory authority, in particular in the country where you live, where you work or where you consider that your rights have been infringed.
You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify as an independent controller, you can visit https://privacy.shopify.com/en.
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

10 COMPLAINTS

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below or lodge your complaint with your local data protection authority. For residents of the UK, the relevant supervisory authority is the Information Commissioner's Office (ICO), whose website is https://ico.org.uk. For the EEA, you can find a list of the responsible data protection supervisory authorities here: https://edpb.europa.eu/about-edpb/about-edpb/members_en.

11 INTERNATIONAL TRANSFERS

Please note that we may transfer, store and process your personal information outside the country you live in.
If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, and for transfers from the UK the UK's International Data Transfer Agreement (IDTA) and/or the UK Addendum to the EU Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

12 CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

13 CONTACT

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at privacy@shawsclothingcompany.com or write to us at Shaw's Clothing Company LLP 1st Floor 314 Regents Park Road, Finchley, London, England, N3 2LT. For the purpose of applicable data protection laws, Shaw's Clothing Company LLP registered company number OC457589 registered office1st Floor 314 Regents Park Road, Finchley, London, N3 2LT is the data controller of your personal information.